You Won't Get Spooked by Marketing With These Small Business Marketing Tricks of Treats
(ContentDesk) October 23, 2005 -- If marketing your business has you spooked, discover how a Halloween strategy can pull in all the clients you want.If you live in the U.S., at the end of October you'll be preparing for a stream of young children to come to your door on Halloween. One by one or in groups of friends, they'll ring the bell and shout, "Trick or Treat".To avoid having them actually play a trick on us, you bribe these youngsters with a selection of mini candy bars. You could offer them healthy treats like apples or small boxes of raisins or you could try something novel like telling them a favorite joke, but most young children are on a mission. They want to fill their plastic pumpkins and pillowcases with candy as quickly as possible.You may not be a fan of sugar-based diets, but if you enjoy seeing all those undersized fairy godmothers and ghosts and goblins on Halloween, you'll indulge them and dole out one candy bar after another.
Your costumed customers know what they want.
If they don't get it from you, they'll go next door.This Halloween strategy can also help you grow your business. Want to get a steady stream of customers coming to your door? Want to avoid having potential clients go next
door? Offer them a free treat! It works to get children ringing doorbells and talking to adults whom they barely know, and it will work for your business.What kind of treats will bring in your prospects? Probably not Snickers Bars or Reese's Peanut Butter Cups, delicious as these are. The answer depends on what you sell and what your prospects' want. For example, if your prospects want to:- Improve their finances - offer them a free guide or a workshop on ways to make more and save more money.- Sell their home - give them a guide to maximizing their profits.- Increase their physical mobility and avoid pain - give them tips on ways to improve their posture and strength.- Get better results with their advertising - give them a guide to writing ads that get a better response.If you know what your prospects want, you can pull them in like kids at Halloween with the right treat, free report or workshop. Using this strategy on the Internet, you can attract hundreds of qualified prospects each month to your business.Over twenty thousand people currently subscribe to my weekly marketing newsletter.
Each of them signed up in response to my offer of a free marketing guide. And this free small business marketing guide continues to attract over a
thousand new subscribers each month.Small Business Marketing Tricks to AvoidSome companies think that tricking people into trying their services or products is a clever way to attract customers. Phone companies and credit card companies offer low introductory rates that are subject to steep increases a few months later. Some small businesses make wild promises that their services and products dont live up to.No one likes to have tricks played on him or her at Halloween or any other time. Strong sales depend on trust.
Violate trust and good will with marketing gimmickry, and you've lost your prospect for good - and probably several of the friends they tell about you as well.Small Business Marketing Treats to UseOffer prospects a treat to get them to contact you, to stay in touch, to visit your showroom and to thank them for making a purchase. Not sure what to give away to prompt prospects to contact you and visit your store?In the 1930s, Wall Drug in Wall, South Dakota built a reputation and their business by giving away a glass of ice water. Before cars were air conditioned, the promise of a cold glass of water was enough to pull a steady stream of hot and thirsty travelers off the highway and into the store.Today people are hungry for information and ideas that will solve their daily problems and simplify their lives. A Stamford, Connecticut financial firm used a series of free workshops for investors to pull in prospects and quickly added millions under management.Make your free offer something your prospects won't want to turn down, whether its a report, article, workshop, or
educational CD. It doesn't have to be big but it does need
to target the interests of your market and be related to your
products and services.
With the right freebie the right treat, you'll attract
prospects by the thousands and see your sales skyrocket.2005 ? In Mind Communications, LLC. All rights reserved.The author, Charlie Cook, helps, small business owners
and marketing professionals get a better response and more clients with their marketing. Sign up to receive the Free Small
Business Marketing Strategy eBook, '7 Steps to get more
clients and grow your business' at http://www.marketingforsuccess.com.
Do You Make These South Beach Diet Mistakes ?
Word count: 454Character width: 60Resource box: 5 lines==========================================================Do You Make These South Beach Diet Mistakes ?- by
B.Sc, MBA? DigiLectual Inc. All Rights Reserved.==========================================================The South Beach Diet works, for most people. Its low fat,low carb approach helps you lose weight quickly and easily.Health benefits are great too.But there's some easy mistakes you must avoid.Gain Weight in Phase 2Most people do well being strict in Phase 1. But whathappens when you switch into Phase 2 ? Often, you put someweight back on again. Why ? Because your body's starved ofcarbs for 2 or 3 weeks.
At the start of Phase 2 it grabs atevery carb you give it, and turns them into fat. I learnedthis lesson the hard way, gaining 2 lbs in my first Phase 2week. So reintroduce carbs slowly when you go into Phase2, and make sure they're good carbs.Feel HungryYes, if South Beach makes you hungry, you're doing...
Do You Make These South Beach Diet Mistakes ?
Diets > Do You Make These South Beach Diet Mistakes ?
To Diet or Not to Diet and the Right Answer
It's that time of the year again ? the sun is shining, our mood is rising and we want to throw away the layers of winter clothes and with them the extra kilos that have somehow managed to sneak in again?Suddenly we are all ears for the latest diet out there. This one WILL work for us. This time we are more determined, more worked up. So we start big, armed with books, tips, gym gear, calorie counting and panting our way to slimness. And we get tired and mentally exhausted -not so much from exercising or calorie counting but from having to think about food all the time.
Diets can become very obsessive, mentally and physically exhausting. But what is more ? they create havoc with our metabolism. The more we diet the less efficient our metabolism is so unless we plan to keep this diet for the rest of our life, then we are definitely going to regain our pre-diet weight and even some more?The other thing about diets is that they expect us all to be the same and react the same way to...
To Diet or Not to Diet and the Right Answer
Diets > To Diet or Not to Diet and the Right Answer
A Note To Food Manufacturers...
Food manufacturing in the US has always been about convenience, product availability, taste and price. The more society ventured away from the family garden and kitchen, the more food manufacturers developed a market or niche for their products at home in the cupboards. Processed foods no longer are limited to flour and sugar on the country store shelf, but have evolved to include the variety of foods eaten daily and taken from restaurants, grocery stores, super markets and convenience stores.As the commonality of quick processed foods increases throughout the world, health problems such as obesity, diabetes and cancer have also become common and inevitable to the point that *"1 in 3 American adults have Insulin Resistance, a pre-diabetic condition", and this will only be the beginning.The philosophy behind Functional Food is to create food additives and ingredients that will enhance the bodies health by making manufactured foods more beneficial to the consumer with out losing quality...
A Note To Food Manufacturers...
Diets > A Note To Food Manufacturers...
Understanding your Metabolism
Our metabolic rate determines the rate at which we ?burn up' our food, and by increasing this rate, we can lose weight more quickly, easily, and safely.
When we diet, by decreasing our calorie intake too drastically, we cause our metabolism to slow down, making it progressively more difficult for us to lose weight. Most diets fail, yet we continue to try one after another, always hoping that each new regime will provide the ?magic' solution. If this sounds like your problem, there may be a simple answer. Let's look at why most diets fail, and how strength training, combined with a healthy food intake can speed up your metabolism, making it easy for you to lose weight.
By drastically cutting our food intake, our body's natural instinct is to switch to a ?starvation response.' The fewer calories we consume, the more our bodies become efficient at using these calories - leading to slower weight loss. This was once a useful mechanism for our ancestors...
Diets > Understanding your Metabolism
Fight Fatigue with this Natural Remedy
Most doctors agree that non-specific fatigue can be exacerbated by modern diets rich in fats and refined carbohydrates. For a graphic example of this, you only have to watch 'Supersize Me' - the Documentary about what happens if you eat nothing but fast food for a month. Additionally, drugs, coffee (caffeine products), smoking and alcohol can make the problem even worse, even though most of these are usually thought of as 'stimulants'. If untreated, chronic fatigue can lead on to much worse conditions such as anemia, hypoglycemia, diabetes, hypothyroidism and even cancer. So how can one avoid fatigue, without resorting to un-natural stimulants? Here's a natural remedy you can try.
The herbs ginseng, lavender, rosemary and sweet flag can all help raise your energy levels naturally. Combine these with vitamin B complexes, vitamins C and D, as all of these have been known to help fight fatigue. The remedy is also improved by the addition of vitamin A, pantothenic acid, B12, folic...
Fight Fatigue with this Natural Remedy
Diets > Fight Fatigue with this Natural Remedy
Do Cellulite Creams Actually Work?
No cellulite cream can counteract the effects of a sedentary lifestyle, for instance.
Neither can a cream magically restore circulation or drop excess weight from a body that does very little and takes in more than it needs.The best lotions, the most evolved lotions, cannot make up for diets composed of fast foods eaten on the run and deep fried fatty concoctions with little or no nutritional value.Neither can lotions reduce stress for a body rigid with it and stress is often an element in the problem of cellulite.
Stress does not have to be physical to have very physical effects.No lotion exists that can reverse genetic inheritances or balance hormones reliably.
These are all factors in the formation of cellulite.So, now that we are clear on exactly what cellulite creams cannot do, we can move on to what they may be useful for.
Now you have them in perspective you may be less likely to believe advertising that tells you that you needn't move off the...
Diets > Do Cellulite Creams Actually Work?
The Greek Gods line is Heart HEALTHY!
Seattle, WA (ContentDesk) July 22, 2004 -- The Greek Gods brand of products has emerged into a full-service Mediterranean line consisting of authentic Greek style products. The Greek Gods line of Hummus and Tzatziki products are making HEART HEALTHY entrances into high quality, customer friendly grocers throughout the U.S.A. The Greek Gods are pleased to associate themselves with the findings from the latest heart healthy study conducted by Dr. Demosthenes B. Panagiotakos of Harokopio University in Athens.
The Greek Gods line is composed of items that maintain the many attributes found in foods considered to be a "Healthy Mediterranean Diet".By Merritt McKinney NEW YORK (Reuters Health) - Some of the benefits of a Mediterranean-type diet -- rich in vegetables, fruits, legumes and olive oil and light on red meat -- may stem from the diet's effect on inflammation, new research suggests. In a study from Greece, markers of inflammation and blood clotting that are related to heart...
The Greek Gods line is Heart HEALTHY!
Diets > The Greek Gods line is Heart HEALTHY!